Brief
Laya is a comprehensive travel management app that facilitates booking, expense tracking, and seamless money management for travelers.
Developed throughout 2022-23, the app has gained significant traction, boasting a steadily growing user base.
The primary goal of Laya is to provide users a worry-free space to managing individual or group finances during travel. Offering features such as Joint purchases and Split bill, Laya enables travelers to collectively pay expenses with friends, allowing for the repayment of debts over time via installments.
In my role as the product designer, I had the privilege of working closely with Yotam Reif (CEO) and Ori Gross (CPO) to craft an app that prioritizes the traveler's experience. The design process involved attention to user flows and the creation of a full design system to ensure consistency across all project components.
layavision.com
Developed throughout 2022-23, the app has gained significant traction, boasting a steadily growing user base.
The primary goal of Laya is to provide users a worry-free space to managing individual or group finances during travel. Offering features such as Joint purchases and Split bill, Laya enables travelers to collectively pay expenses with friends, allowing for the repayment of debts over time via installments.
In my role as the product designer, I had the privilege of working closely with Yotam Reif (CEO) and Ori Gross (CPO) to craft an app that prioritizes the traveler's experience. The design process involved attention to user flows and the creation of a full design system to ensure consistency across all project components.
layavision.com
Design System
An integral part of the project was the establishment of a comprehensive design system. Beginning with fundamental rules, I systematically expanded the system, incorporating additional components and devices as the design process evolved.
The Proccess
Initiating the design process, I conducted in-depth research on leading apps, analyzing their tonality, color usage, language, and user approach. After reviewing these insights, I identified areas for improvement and relevance to enhance our platform.
After discussions and brainstorming sessions, our key objective was to display the user's primary actions on the home page. The main wallet is strategically positioned at the top, providing immediate insight into the current wallet balance. This real-time awareness empowers users to make informed decisions on whether to initiate a group transaction, request funds from members, or execute direct transfers.
